“What would you do if you were a 40-something corporate guy who got inadvertently included in the mailing list of nine women?Would you junk the mails, ignore the constant notifications, or send a curt reply, OR, Would you heed their kitchenomics to change your products’ packaging, understand the dynamics of a lipstick purchase to manage your factories better and draw from life lessons that would impress the MD? As the worlds of business and domesticity collide, Jayam realises that there are a lot more commonalities with the Wander Women than just a mistaken email ID.”